All Businesses want to reduce their communication costs where ever possible without adding unnecessary complexity or overhead.
Businesses want to take advantage of new technologies but don't want to put the business at risk and don't want to make the change all at once if they don't have to. They need to have a migration plan.
Business needs to optimize their investments and want to take advantage of new IP Telephony technology to reduce long distance charges but don't want to replace the PBX that was purchased and installed just a few years ago.